Share this Job

National Account Manager

Apply now

Apply for Job

Date: 12-May-2022

Location: Belfast, GB

Company: Hovis

Welcome to Hovis. We are the proud guardians of over 130 years of baking experience that make up our iconic and much-loved brand. We produce bread and bakery products created with Hovis goodness at the heart of each. We deliver around 1.3million loaves, every day of the week throughout the UK and Ireland, where we also make Mothers Pride and Ormo products. 


We are 2,800 people working within 8 bakeries, 1 flour mill, and 2 regional distribution centres across the UK. Our success is a result of the hard work of our people;  they are experts in their field whether it’s baking, manufacturing, logistics, engineering, or the many departments within the central functions team based in our head office in High Wycombe. We are a values-led business and expect our colleagues to live, breathe, and embed Quality, Accountability, and Trust into their ways of working.

Role Purpose: 

To enable Hovis to deliver on its vision of delivering the best quality product every day, enabling growth in a sustainable way and creating superior value for its stakeholders.


Grow sales profitably in the right way, whilst building Hovis credibility and customer relationships

  • Total management of defined number of customer accounts with P&L management.
  • This role will manage a number of customers for both branded, OL and 3rd Party Brands who are enjoying strong growth, but with huge scope to develop further.

This is an extremely important role for the Hovis (Ireland) business and will be a great opportunity for the right person to develop their career in FMCG


Commercial Management:


  • Able to deliver forecasts based on accurate assumptions via the following: understanding current customer landscape i.e. growth/decline/opportunities, competitor landscape & promotional activity. Works with the customer to gain future insight & alignment.
  • Extrapolates trends to provide insight, able to translate into a number (volume/value).
  • Works closely with demand planning and category team to build these assumptions, and takes a longer-term future view.
  • Understands pricing architecture.. Ability to translate/present options through an understanding of full mix management.
  • Issue resolution e.g. customer service, aged debt, payment days, equipment returns.


Winning with Customers:

  • Interprets category data and customer information (derived through questioning) and draws insights, translates into positive stories to support selling objectives.
  • Understands the Selling Levers; category management, promotions, in-store & on-line marketing & compliance and Customer strategic alignment.
  • Creates a compelling sales story by understanding the need & benefits.
  • Understand customer strategy, objectives and desires and find solutions to deliver “Win-Win”  long term partnerships through both selling and end to end efficiency.
  • Building trust with customers through understanding and delivering against the hierarchy of needs.
  • Understanding past and future competitive risks and opportunities and taking appropriate action to positively affect the outcome.


P&L Management:


  • Good working knowledge of margins/pricing framework to map the best route to sell
  • Understanding of revenue management principles: portfolio mix, product mix, base / promotional mix, fixed and variable investment & investment conditionality.





  • Builds extensive wish lists and trades concessions.
  • Understands customer requirements through questioning and short term and long term outcome.
  • Plans negotiation strategy and steps, building in customer satisfaction outcome and Hovis walk away points.
  • Manages internal stakeholders through the negotiation process, aligning qualitative and quantitative outcomes.
  • Always operates with integrity on behalf of Hovis.




  • Educated to degree level
  • Grocery management in classic FMCG
  • Commercial acumen; analytical - Excel / PowerPoint
  • Ability to build relationships internally and externally
  • Proven successes – result orientated
  • Negotiation experience
  • Strong prioritisation and organisational skills
  • Eager to develop your career
  • Understanding own personal style and ability to flex
  • Demonstration of value-adding activity
  • Demonstration of taking ownership of the agenda and
  • making it happen



  • Branded and OL experience
  • Strategic approach
  • Leadership skills



Why work for us and our benefits:

At Hovis, we understand the importance of looking after our colleagues, so we provide a variety of benefits in addition to their salaries. The benefits we provide at Hovis are as varied as the people who receive them but they are offered with the intention of creating value to them personally over and above their salaries

  • There is a range of colleague benefits available, which individuals can select based on their needs.

  • Our benefits scheme is called Hovis Choice, which offers a variety of savings and cashback offers on day to day living and much more including eyecare vouchers, and a healthcare scheme to suit everyone.  It also includes our Cycle to Work scheme where you can obtain a brand new bike at a significant saving

  • We offer competitive annual leave entitlement and flexibility where possible in order to create a healthy work-life balance

  • We celebrate loyalty with our generous long service and colleague recognition schemes

  • We offer three levels of pensions

Hovis values diversity and is committed to promoting equal opportunities in the workplace. Every job applicant, employee or worker will be treated fairly and equally with dignity and respect regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, social class, nationality, ethnic or national origin, religious belief, union membership, political opinion, sex, sexual orientation or any other protected characteristic.